Put Your Digital Brand to WorkBetween blogs, Twitter accounts and LinkedIn profiles, today’s business professionals have unprecedented opportunities to showcase their knowledge, skills and business. But few are using these media to their full advantage.

This course examines what professionals can do to create digital brands that actually work for them. Topics include best practices to identify your unique selling points, create a narrative that captures attention, and market yourself and your business like a pro.

We discuss how to create an effective storyline – and how to put it to use on LinkedIn and other social accounts, and in your elevator pitch.

This course was last taught by Kevin S. Ryan at Hofstra University Continuing Education in October, 2013. Free downloads are available to registered students for a limited time.

Want a program like this for your organization? Contact us.

Put Your Digital Brand to Work, Part 1
Put Your Digital Brand to Work, Part 2