I’d like to add you to my professional network on LinkedIn. What a lousy way to make a first (or subsequent) impression on a business contact. That 11-word sentence, automatically generated when you hit the “Connect” button on someone’s LinkedIn profile, is a surefire way to signal that you’re not… Read More »Why Your Connection Requests Fail
Kevin S. Ryan is a social marketing consultant who writes about the importance of the "story" in your social media marketing. He has worked in journalism, digital media and e-commerce, and is currently principal of KSRyan Group, a social marketing consultancy on Long Island.
The next couple of weeks may be a slow time for the job search or for developing new business, but that doesn’t mean you should take a holiday from your professional brand. In fact, the holidays are a perfect time to do some winter clean-up on your LinkedIn profile and other… Read More »5 LinkedIn Tips for the Holidays
Well, here it is. The 10 most-overused professional buzzwords on LinkedIn this year. Pretty much the same as last year. The top of the U.S. list? Creative, Organizational, Effective, Motivated and Extensive Experience. How many of them are on your profile? I only have one on mine: Responsible, which is… Read More »What Not to Say on LinkedIn
We’ve just learned that registration is now open for our social media classes at Hofstra Continuing Education this spring. Click through to sign up at Hofstra CE registration page. Here’s what we’re doing: Avoiding – and Surviving – a Social Media Crisis, a four-hour class geared for business people interested in… Read More »Our New Social Media Classes at Hofstra