LinkedIn took to its blog this weekend to refute allegations in a class action suit that it “hacks” into member email accounts and spams their contacts. Frequent users of LinkedIn know what this is about. LinkedIn gets ahold of your email contacts, suggests that you connect with those who already… Read More »How LinkedIn Gets Those Email Addresses
Is your personal social media presence ready for prime time? If a recruiter, employer or business partner looked at your LinkedIn profile, would he be impressed? Does it clearly and concisely explain who you are, what you do and why you are successful? How about your Facebook page? Have you locked down those snide remarks… Read More »How to Be #socialforwork
It’s back to school time, which serves as a good reminder that registration is now open for Kevin S. Ryan’s social media classes at Hofstra Continuing Education this fall/winter. The lineup’s the same as previous semesters, and includes: Putting Your Digital Brand to Work, a four-hour class that examines how… Read More »Social Media Classes at Hofstra This Fall
At last. Facebook announced new rules this week making it easier for marketers to do what comes naturally — running contests and promotions on their brand pages. This is an important change, particularly for small companies without the time or money to deploy third-party apps. And it harkens back to the… Read More »Easier Contests on Facebook, Finally
A lot has been said about Facebook’s Graph Search, and the way it exposes long-forgotten status updates and user preferences. But we haven’t seen that much on how Graph Search can help those in the market for new jobs. In fact, Graph Search is encroaching on some of LinkedIn’s territory,… Read More »How to Use Graph Search for Your Job Search
Have you checked out the latest version of Who’s Viewed Your Profile on LinkedIn? It turns out that LinkedIn’s latest update, announced last month, gives free users access to information that premium users used to pay for. That information — a real-time digest of who looked at your profile and… Read More »LinkedIn’s Viewer Update Is Good News for Free Users
One of my favorite features on LinkedIn is that box on the home page that says “Who’s Viewed Your Profile.” It’s an incredibly important and frequently missed feature – a treasure trove of useful leads for people who are trying to grow their business or land a job. The theory… Read More »Looking at Who’s Looked at You
The fine folks at Hofstra University have reminded us that registration is now open for our summer session social media classes. The spring sessions were a big hit, filled with practical information and interesting discussion. It’s always a delight when students report in week two that they’ve successfully implemented material… Read More »Brush Up on Social Media This Summer
We’re happy to be a part of Newsday’s article today on spotlighting skills with LinkedIn endorsements. (Yes, that’s me in the silhouette photo, teaching at the One-Stop Employment Center in Hauppauge, N.Y.) The main thrust of the piece is one that we’ve been preaching for some time: That while endorsements… Read More »LinkedIn Endorsements (As Seen in Newsday)
If you have any kind of LinkedIn presence these days, chances are good that you’ve been endorsed by one or more of your peers. If you’re lucky, you were even endorsed for a skill that you have — and that you want to market. Most of us have also received… Read More »LinkedIn Endorsements? Skip the Drive-By