[title size=”2″]What Makes Us Different?[/title]
In short, we’re storytellers at heart.
We believe that social marketing has changed the way consumers shop, the way employees work, and the way businesses succeed. We believe in the voice of the customer, and the power of transparency.
We help clients share their stories, embrace their audience, and own their success. We are seasoned communicators – trained in newsrooms and tested in boardrooms. We’ve worked in new media and old, and we’ve made social commerce work.
In today’s socially connected world, consumers have power. They can make their case, and they can call our bluff. The most successful among us will be brands who embrace their customers, open their minds, and stay true to their goals.
It all comes down to the story. What are you trying to say, how will you say it, and why will people believe you? We understand this stuff. And we can help you get it right.
[title size=”2″]About Kevin S. Ryan[/title]
Kevin S. Ryan, the principal and lead consultant at KSRyan Group, is a communicator perfectly suited for today’s networked world. A journalist by training, Kevin has a unique blend of media and marketing expertise, and a profound understanding of the importance of authentic storytelling in business success.
He directed social marketing programs for Turner Sports’ March Madness Live video products, teaches social marketing for business, and runs a popular social networking series for Long Island professionals.
Before starting KSRyan Group, Kevin was Vice President of Social Media at Barnes & Noble, where he created customer engagement and support programs that strengthened the bond between readers, writers and sales. His projects – including the online book clubs and the audio and video channels – were groundbreaking examples of social commerce that endure today. As leader of B&N’s social media strategy, he crafted concepts and content to quickly grow the bookseller’s social audience.
Previously, Kevin led digital offerings at a number of startup and established brands, and was an editor at New York Newsday and The New York Times. He is a graduate of Syracuse University’s Newhouse School of Public Communications, and lives with his family on Long Island, N.Y.